Relativity Digital combines Hollywood disciplines with best in class film makers to live in the digital ecosystem.
Relativity Digital will partner with a wide range of digital-native and traditional storytellers, as well as drawing upon existing Relativity IP to create high quality digital scripted original content. Driven by large social media influencers, the premium original content will be packaged and licensed for the growing demand across emerging digital platforms.
Relativity will be developing digital first direct to consumer brands in niche genres. Relativity owned consumer brands will stream content across platform including social, mobile and OTT both on owned and operated platforms as well as syndicated. The content strategy will encompass user generated short form content as well as premium content, developing hit digital franchises.
Relativity Digital, in conjunction with Madvine, is also building a full service branded content agency that leverages relevant assets including feature film, television, digital, branded entertainment, sports and music to develop 360 degree organic solutions for brands to engage and reach a young millennial audience on all platforms, through optimized strategies resulting in increased growth.