Branded Entertainment

Madvine, Relativity’s branding entertainment arm, operates at the intersection of Madison Avenue and Vine, where brand marketing and Hollywood meet.  Leveraging Relativity’s global media platform to offer and create 360-degree content and brand integration opportunities, Madvine provides a variety of entertainment marketing opportunities to established and emerging brand partners, allowing them to connect with consumers in relevant and engaging ways.

Madvine uses out-of-the-box models to create strategic partnerships between filmmakers, influencers and brands by producing brand driven long-form digital films in partnership with Relativity Digital.

At the same time, Madvine creates and develops new consumer brands and brings them to market utilizing Relativity’s film, television, sports and digital platforms to create global awareness and relevance.